Cute kid

Like Time: One Third Of Parents In South Africa Agree That Cute Photos With Kids Get More Likes

In current times, during the Coronavirus pandemic, people have to stay home with their families and kids. Staying at home usually also means spending lots of time using different gadgets, in particular spending time on social networks. It means that the urge to update one’s social account with a kid’s photo can be even stronger. When it comes to responsible digital parenting, it is hard to draw the line that defines the breach of children’s rights along with jeopardising their safety and the safe sharing of photo and video materials to keep memories. However, there actually are some basic rules to follow in order to make social media interaction as safe as possible.

Kaspersky, a global cyber security company, shed some light on the challenges that modern parents can face while interacting in a digital space, by creating a special survey for parents[1]. The campaign focused on different aspects of digital parenting including the sharing of photos, the discussions about children’s digital life, cyberbullying and its consequences, the usage of tracking tools such as geolocation.

Speaking about photo sharing, it is a very burning topic as it provokes many hot discussions and the behaviour of parents is not so harmless. It was estimated that 53% of South Africans post their children’s photos on social media (with 32% posting them 1-2 times a month) and 11% of them allow strangers to see them which brings some associated risks. The goals of such an extensive sharing vary, but the interesting fact is that usually people want to keep memories (56%) and just consider it an important part of their lives (27%).

It goes on with the fact that 30% of South African parents, who participated in the survey, admit that photos with children gain more likes and comments than the ones without them.

“Modern parents face a big set of new challenges considering new opportunities that emerge. It is complicated to distinguish between a safe sharing and compromising a child’s safety, however, it is crucial to set aside the urge to overshare with an aim of getting popular, as it may be quite dangerous. According to Kaspersky’s survey for parents, 41% of parents post their child’s name, while 35% publish information about the child’s hobbies, and it is quite a harmful tendency,” explains Maher Yamout, Senior Security Researcher at Kaspersky.

To safeguard our children’s data and share safely, Kaspersky strongly recommends following this advice:

  1. Limit access to your social media profiles and make them visible to friends only (but always mind that you add to the list of friends the people you know personally). Do not forget about general safety settings such as two-factor authentication in the Instagram app and a secure password.
  2. Do not share the materials that may cause any harm for your child – that includes personal photos and videos, other information that is not meant for public – the contacts of your child, the name of their school, etc.
  3. Think about a reliable security solution like Kaspersky Total Security. It incorporates Kaspersky Safe Kids module and helps to guard your family and private data, plus protects your kids online and beyond. In these challenging times, staying safe is the top priority, so Kaspersky is now offering its best multi-device security free for 3 months.

About Kaspersky

Kaspersky is a global cybersecurity company founded in 1997. Kaspersky’s deep threat intelligence and security expertise is constantly transforming into innovative security solutions and services to protect businesses, critical infrastructure, governments and consumers around the globe. The company’s comprehensive security portfolio includes leading endpoint protection and a number of specialized security solutions and services to fight sophisticated and evolving digital threats. Over 400 million users are protected by Kaspersky technologies and we help 270,000 corporate clients protect what matters most to them. Learn more at

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