Bullies Are Not Allowed: 63% of South African Parents Name Cyberbullying Their Main Concern

Being a parent is not easy as it involves constantly worrying about the child. It became even more challenging in modern times when various digital threats came to the stage. Such dangers as cyberbullying emerged with the ability to provoke stress, depression and social isolation. However, all can be prevented by maintaining prompt communication with a child and giving them a right stance regarding the Internet.

According to the “Responsible Digital Parenting” survey¹, 32% of South African parents claim that cyberbullying is a top concern when it comes to worries about their children. It is no surprise as this Internet phenomenon has already caused such problems as decreased self-esteem (35%), a negative impact on a child’s performance at school (34%), social isolation (28%) and depression (18%).

Additionally, 32% of children in South Africa have actually come across cyberbullying, be that being bullies themselves, seeing cases among their friends or being bullied. This impressive number should make parents think about the ways to prevent the proliferation of this phenomenon, however, not all parents are aware of this. 28% of them have not discussed the ethics of the Internet with their child, while a quarter of them have not discussed safety rules on the Net.

“There has always existed a certain threat landscape for parents, however, now it includes digital ones which can often be invisible as not every child tells their family about ongoing cyberbullying, for instance. According to our survey, 24% find it hard to say whether something threatens their child on the Internet thus not communicating enough on the topic. It is quite disturbing statistics,” commented Andrey Sidenko, Head of Child Safety at Kaspersky Network.

In this context, it is crucial to take special measures in order to safeguard your child’s Internet presence. Kaspersky strongly recommends to:

  1. Be more involved in your child’s online life. Befriend them on social media platforms, communicate to learn more about modern trends and tendencies in social media. Chat with your child regularly to discuss their online experiences. Create a communication strategy in which they understand they can reach out whenever they have any worries;
  2. Notice the changes in your child’s behaviour, observe if they become more isolated or do not perform at school. In order to monitor this, keep connecting with the school where they study;
  3. Install a reliable security solution such as Kaspersky Safe Kids to look after your child’s digital life successfully and in a more productive way.


¹ The “Responsible Digital Parenting” survey was implemented in conjunction with Toluna research agency in the end of 2019 – beginning of 2020.

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About Kaspersky

Kaspersky is a global cybersecurity company founded in 1997. Kaspersky’s deep threat intelligence and security expertise is constantly transforming into innovative security solutions and services to protect businesses, critical infrastructure, governments and consumers around the globe. The company’s comprehensive security portfolio includes leading endpoint protection and a number of specialized security solutions and services to fight sophisticated and evolving digital threats. Over 400 million users are protected by Kaspersky technologies and we help 250,000 corporate clients protect what matters most to them. Learn more at www.kaspersky.co.za.

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  1. 2 of my brothers have being victims of bullying from the schools they were schooling in and it was difficult for them to say it up until we noticed that there was something bothering them when it was time to go to school but we over came that battle and now they are happy like all the other kids in school and I blame cyber bullying to those parents who buy their kids cellphones while they’re young.

  2. Yes bullying is real…its horrible and i feel sorry for the victims….both my grandson are professional boxers…and they in to Marshall Arts….when they were very young they were both victims of bullying…so we put them in to boxing etv. Thanks for thid article

  3. Yes. Definetly bullies are not allowed in our society.

  4. Suzette Viviers

    Bullying is a real threat. Children are mostly more savvy than their parents with computer skills and accessing social media. Unfortunately their social skills are not yet as developed. So parents should use these tools to help them to monitor their child’s safety from cyber bullies.

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