Happy Event celebrates 50+ years of reducing stretch marks with a whole new look and extended range

Lynne Huysamen 28 May 2020 Health, Fitness, Beauty & Fashion 1 Comment 191 Views

Mentholatum SA, a health and wellness company and the makers of Happy Event, has announced the launch of six new products together with a fresh new packaging design across its existing and new ranges.

“Happy Event has a strong heritage of over 50 years, working with mothers during both antenatal and postnatal stages of their journey,” says Lisa Lewis, Senior Brand Manager at Mentholatum SA. “The launch of our new products and total revamp of all packaging is driven by our commitment to support women during this special time.” Primarily used by mothers throughout their pregnancy to prevent stretch marks, Happy Event is also designed for application during rapid weight gain or loss, helping the skin to adapt.

The introduction of six new products sees Happy Event extend its existing ante and postnatal offerings to include a range of everyday products (Happy Event Luxury Cream Bars and Happy Event Luxury Body Butter Fragrance Free) together with the addition of three existing products in smaller sizes (50ml), allowing for more convenient options.

Building on its 50+ years’ legacy, Happy Event’s product formulations are paraben free and its powerful key ingredient Pure Olive Oil is of the highest quality sourced from the finest olive oil orchards in Spain. Olive oil has been used for centuries to successfully reduce and relieve everyday ailments (such as stretch marks). Clinical trials have also found that olive oil contains anti-inflammatory, antibacterial, and anti-aging properties as it is packed with antioxidants and vitamins (A, D and E). These vitamins hydrate the skin by building the skin’s moisture barrier to prevent loss of moisture. Further benefits include the reduction of stretch marks and the maintaining of skin tightness and integrity (which gets loosened due to the expansion of the dermis during pregnancy). Massaging olive oil into the skin also improves blood circulation, further known to reduce stretch marks to a great extent.

With the launch of these new products imminent, Happy Event’s new packaging has already been enthusiastically received by its existing consumer base, with the results of a recent consumer survey indicating that as many as 92.5% of all respondents are happy with the new look. Further, an overwhelming 100% felt that the new packaging is not only educational but also clearly explains the product benefits.

“Our goal is to make it as easy as possible for consumers to select a product that they can be confident will meet their needs,” continues Lewis. “The best way to do this is to ensure that vital information is clearly communicated on all product packaging, whilst also ensuring that the look and feel of the brand is current and relative to today’s marketplace.”

Keep an eye out for Happy Event’s new product range and exciting fresh packaging, available soon from leading pharmacies and retailers nationwide.

Everyday Range *New*

Happy Event Luxury Cream Bars 100g: The Happy Event Luxury Cream Bar range consists of unique creamy formulations that help prevent stretch marks. They can also be used during rapid weight gain or loss. Happy Event Luxury Cream Bars contain pure Olive Oil and are Paraben Free. These gentle, foaming cream bars deeply nourish dry skin leaving it feeling soft and moisturised all day long.
Available in Fragrance & Fragrance Free.
Priced at R 19.95

Happy Event Luxury Body Butter Fragrance Free 125g: A unique formula that helps prevent stretch marks caused by rapid weight gain or loss. The formulation combines moisture-rich ingredients Pure Olive Oil and Shea Butter. These natural ingredients contain high concentrations of vitamins A & E; vitamins which deeply nourish dry skin and assist in retaining elasticity. This thick and luxurious body butter is easily absorbed and forms a light protective layer over the skin to prevent the loss of moisture and keep it soft, smooth and supple.
Fragrance Free, Colourant Free and Paraben Free.
Dermatologist Approved.
Priced at R 99.95

Antenatal Range

Happy Event Antenatal Massage Cream 125ml: A unique formula that helps prevent stretch marks during pregnancy. It can also be used during rapid weight gain or loss. Happy Event Antenatal Cream contains Pure Olive Oil and is Paraben Free. Pure Olive Oil contains a high concentration of vitamins A and E. Vitamins that help regenerate skin and regulate its natural moisturising system, ensuring skin retains its natural elastic properties. From the start of your pregnancy, Happy Event should be massaged morning and evening into your tummy, breasts and thighs. It is easily absorbed and will leave your skin feeling soft and smooth.
Priced at R 99.95
Happy Event Antenatal Massage Lotion 50ml & 200ml: The Happy Event Antenatal Massage Lotion Range consists of unique formulations that help prevent stretch marks during pregnancy. They can also be used during rapid weight gain or loss. Happy Event Antenatal Massage Lotions contain Pure Olive Oil and are Paraben Free. Pure Olive Oil contains a high concentration of vitamins A and E. Vitamins that help regenerate skin and regulate its natural moisturising system, ensuring skin retains its natural elastic properties. From the start of your pregnancy, Happy Event should be massaged morning and evening into your tummy, breasts and thighs. It is easily absorbed and will leave your skin feeling soft and smooth.
For those sensitive to fragrance, Happy Event also offers a Fragrance Free and Colourant Free alternative.

Available in a 50 ml tube & 200ml pump bottle.
50ml, priced at R 39.95 *New*
200ml, priced at R 124.95

Postnatal/ Firming Range

Happy Event Firming Cream 50ml & 125ml: A unique formula that works to revitalise your skin by toning and reducing the appearance of stretch marks caused by rapid weight gain or loss. Happy Event Firming Cream contains Pink Pepperslim, Centella Extract and Collaplus; natural ingredients which aid in firming the skin and improving elasticity. Whilst Pure Olive Oil, Shea Butter and Sodium Hyaluronate are ingredients which have been used for generations to ensure that skin is moisturised and soft. Apply a generous amount of Happy Event Firming Cream, morning and evening, to problem areas and massage evenly for best results.
50ml, priced at R 39.95 *New*

125ml, priced at R 99.95