Experts agree that a culture and love of reading is sparked when children recognise themselves in stories and, even more so, when these are written in their mother tongue. As only 2% of children’s books published commercially in South Africa are written in local African languages*, the Cadbury In Our Own Words initiative (introduced in May) aims to continue changing this by igniting a love for reading amongst the next generation.
In Our Own Words is a rallying cry, a call to action to help co-author a collection of locally crafted children’s stories in all South African languages. These are made easily accessible through the Cadbury In Our Own Words digital library.
This year, Cadbury is creating the perfect pairing of its delicious Festive range with enchanting storytelling and is once again offering South Africans an opportunity to give the greatest gift of all, the gift of reading. The continuation of the In Our Own Words initiative will enable South Africans to give the gift of words to help co-author festive children’s stories that showcase a truly South African season. The stories crafted over this period will celebrate our traditions and reflect what makes our festive season special and of course these stores will be available in all African languages for children to enjoy.