If you have your own mompreneur business you really need to get on top of social media marketing, not only for marketing your products and making sales, but also for boosting your public relations efforts.
What Is The Difference Between PR and Marketing?
Many people get confused by the terms public relations and marketing, often thinking that they are one and the same thing, when in fact they are completely different things.
They key function of public relations is building a positive relationship between an organization and its publics. The key function of marketing is to promote and sell products and/ or services – this function includes market research and advertising.
Marketing efforts are targeted towards meeting the needs of the organization’s customers. The audience of public relations is much wider and made up of all the people and organizations that collectively support the objective’s of the organization, including (but not limited to) employees, suppliers, investors and the media, as well as customers.
The success of marketing campaigns is measured in sales and high return of investment while the success of public relations campaigns is measured through the mutually beneficial relationships that have been built with key audiences.
How To Use Social Media To Boost Your Public Relations
As you can see from above the function of public relations is essential to every business, both large and small. If you are running a mompreneur business you should be working on your public relations alongside your marketing efforts. Take communications on Berhman as a great example of how to do this.
Here are some ways to use social media to complement your public relations campaigns:
Social media is the best place to find and connect with influencers. Some influencers have massive digital followings that give brands a voice that they never would be able to achieve on their own. Creating favorable relationships with influencers is a great way to create a positive image of your brand that you can use to your advantage.
Following social media trends and keeping your finger on the pulse of what is being said about your brand and your competitors can help you to identify possible threats to your brand. Being proactive and listening to what is happening on social media can possibly divert a major brand reputation crisis.
React To Negative Press
Having social media channels is essential to your brand’s reputation. It is one of the first places the public will go to, not only to complain about a brand but also to see what is being said about a brand and how a brand reacts to a negative claim.
Being active and visible on social media gives you the opportunity to deal proactively with any negativity and to direct your audience to the right department to resolve any issues.
Taking part in online discussions on any topics related to your industry or brand will give you an opportunity to give your views where others can see it, including journalists who may be looking for information before publishing a story.
News travels fast online, making social media the perfect place to make announcements regarding company updates, awards and product launches.