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Happy Purim From Happy Family Organics!

Happy Purim

Each year at the end of February/early March, Jewish communities around the globe celebrate Purim – the most festive celebration on the Jewish calender, with feasting, fun and fancy-dress to commemorate the defeat of Haman, an advisor to the Persian king some 2500 years ago who had plotted to massacre the Jewish people in Persia but who was thwarted in his plans by Esther, the King’s second wife, who was secretly Jewish.  

Since then, Purim has become highly symbolic for Jewish people as a time to celebrate their salvation when circumstances seemed bleak and stacked against them.  No doubt Purim this year, from the evening of Thursday 25th February, until the evening of Friday 26th, will provide some brightness and relief after a year of Covid19, stress, monotony and lockdowns.

Advert for a Purim street party in Tel Aviv in 2019

In Israel and Jewish communities elsewhere, Purim is marked each year with raucous and colourful street parades, dancing and parties to rival those of Brazil and New Orleans.  While celebrations in 2021 might be a bit (or a lot!) more subdued in many places, it will still be a joyful time for Jewish families to gather, dress up, exchange gifts of traditional foods, feast, and make donations to the poor.  

They will also read or listen to the Megillah (the book of Esther in the Hebrew Bible, the Torah) twice, either at home or in Synagogue, drowning out any mention of Haman’s name by shouting, booing or using noisemakers, and more recently, smartphone apps made specifically for this!

Happy Family Organics is excited to celebrate Purim 2021, and the fact that their extensive range of organic baby and toddler foods have been officially certified as Kosher.  To receive Kosher certification, manufacturers must follow strict guidelines under Jewish law in terms of the way food is prepared and the ingredients used.

Happy Family Organic’s mission is to change the trajectory of children’s health through nutrition.  They provide parents with access to online nutrition and feeding experts via their website and have donated more than 3-million meals to children in need around the world.  They are also a registered and award-winning B Corp – an organisation that meets rigorous standards for social and environmental performance, accountability and transparency throughout their supply chain.  To receive certification as a B Corp, companies must commit to using business as a force for good, putting people and the planet before profits.

All Happy Family and Happy Baby snacks and meals are certified organic, GMO free, with no artificial colouring or flavourants.  Their recipes are enriched with superfoods, nutritious whole-grains, and essential vitamins that provided optimal nutrition at every stage of your child’s development.  The extensive range of products is available at major retailers around South Africa.


Happy Family Organics products are available at Baby City, Babies R Us, Wellness Warehouse, Clicks, Spar, Pick n Pay, Baby Boom, Dis-Chem, Medicare Pharmacies, Takealot, Babies Africa, Faithful To Nature.


Learn more about Happy Family Organics on or follow them on social media @happyfamilyorganicssa.


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