LG REDEFINES THE WASHING MACHINE WITH THE LAUNCH OF ITS TWINWash™ IN SOUTH AFRICA
Legacy of Innovation in Laundry Continues with the Revolutionary TWINWash Technology
Johannesburg, 18 May 2018 – Today, LG launched its latest innovation in its home appliances division, the TWINWash™ washing machine. This revolutionary product now enables consumers to experience what people all over the world have been longing for: the ability to simultaneously wash two separate loads of laundry at once.
With both a main washer and mini-washer that can be operated independently or simultaneously, the TWINWash™ enables users to wash laundry items which require separate settings, such as colours and whites, normal and delicate items, large and small items in addition to clothing for adults and children. Furthermore, the TWINWash™ significantly reduces washing time by allowing for two loads to be cleaned simultaneously – completing both wash cycles in just 49 minutes1.
“The TwinWash technology has successfully managed to emerge as one of the top up-and-coming innovations, while creating a new genre, within the laundry industry. We are excited to finally launch this ground breaking product in South Africa. The top loader boasts a 12kg wash capacity and the mini-washer has 2kg capacity, perfect for a quick wash of delicate clothing,” said Sulette Jacobs, Assistant Product Manager for Home Appliances.
In addition to the powerful main front load washer and convenient mini-washer, the washing machine comes with LG’s efficient Eco-hybrid dryer function, providing consumers with the ultimate all-in-one solution as well as a washer / dryer that meets their everyday laundry needs.
The TWINWash™ main washer uses an array of advanced technologies such as TrueSteam™ and TurboWash™ to provide a powerful washing performance. In fact, one of the most innovative technologies utilized by the main washing machine is TrueSteam™, which penetrates fabrics with steam to eliminate 99.9 percent of household allergens as well as wrinkles and odours all while softening and refreshing clothing. The TrueSteam™ produces real steam with its steam generator. The powerful TurboWash™ minimizes washing time by using powerful jet spray and filtration to disperse concentrated detergent directly onto the clothes inside. Meanwhile, the main washer is capable of handling any late additions to laundry loads – no matter the size – with its convenient Add Item feature.
With fully equipped with Wi-Fi connectivity, the TWINWash™ allows users to easily control and monitor the appliance from anywhere as well as download wash cycles via the Download Cycle feature, track energy use through the Energy Monitoring feature, and diagnose any problems by opening the Smart Diagnosis™ program on a connected device.
“The TWINWash™ now affords our users to minimise time spent doing the laundry and to maximise the time spent doing the things that really matter,” concludes Jacobs.
1 Main Washer (Based on 12kg model; Half Load 6kg) Tested by Intertek: Cotton Cycle with TurboWash option is finished within 49 ± 5% minutes.
Mini Washer (Based on 2kg model; Max Load 2kg) Tested by LG Lab: Light Soil Cycle is finished within 49 minutes.
About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing 75,000 people working in 118 locations around the world. With 2016 global sales of USD 47.9 billion (KRW 55.4 trillion), LG comprises four business units ― Home Appliance & Air Solutions, Mobile Communications, Home Entertainment and Vehicle Components ― and is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. For more news and information on LG Electronics, please visit www.LGnewsroom.com.
About LG Electronics Home Appliance & Air Solution Company
The LG Electronics Home Appliance & Air Solution Company is a global leader in home appliances, smart home solutions and air quality systems. The company is creating total solutions for the home with its industry leading core technologies. LG is committed to making life better for consumers around the world by providing thoughtfully designed products, including refrigerators, washing machines, dishwashers, cooking appliances, vacuum cleaners, built-in appliances, air conditioners, air purifiers and dehumidifiers. Collectively, these products deliver enhanced convenience, superb performance, great savings and compelling health benefits. For more information, visit www.LG.com