Young Kids Online

Dare to care: 39% of South African parents do not watch video blogs and are not aware of digital things their children are fond of

Modern parents have to constantly educate themselves and keep up to date when it comes to the Internet trends. There is a strong reason for it – their children. If parents do not know what is popular on the Net, they can have misunderstandings or even conflicts with their children. It turns out, not all the parents keep up with current trends online and have enough knowledge about content that their children prefer.

According to the recent survey*, 39% of South African parents do not watch video blogs. They are not sure what is popular among modern kids. However, it is a completely different picture among the kids themselves: 59% of children watch video blogs, including music ones (57%), those dedicated to games and toys (54%), movies (47%) and computer games (38%).

It goes on with video games which are one of the most popular pastimes among kids and teenagers – 83% of South African children play video games, 28% involving in multiplayer ones where they are able to communicate with other people participating there. An interesting fact here is that 9% of families have conflicts about their child’s digital life, with 64% of parents claiming that their child spends too much time on the phone or doing nothing useful (31%).

“Being digitally educated and involved in social media activities is a must-do for a parent nowadays as the lack of knowledge in this field can trigger some conflicts in the family. In order to understand your child, to be able to communicate with them and discuss certain modern trends of the evolving world, you have to read more and be present on the Net. It can possibly save the parents a lot of trouble and make their children respect them”, said Andrey Sidenko, Lead web content analyst at Kaspersky.

To successfully maintain a friendly relationship with your children and be aware to which things they dedicate their free time to, Kaspersky recommends following these steps:

  1. Educate yourself. Read more on the topic of the Internet trends, challenges, video games and new technologies – not only will it better your conversations with children, but also keep you informed.
  2. Communicate with your child, ask them about their digital hobbies and problems, help if it is needed.
  3. Install a reliable security solution such as Kaspersky Safe Kids to know about the interests of your child in the digital world.


*The “Responsible Digital Parenting” survey was implemented in conjunction with Toluna research agency in the end of 2019 – beginning of 2020. 5000 respondents from META region and Baltic states participated in the survey.

About Kaspersky

Kaspersky is a global cybersecurity company founded in 1997. Kaspersky’s deep threat intelligence and security expertise is constantly transforming into innovative security solutions and services to protect businesses, critical infrastructure, governments and consumers around the globe. The company’s comprehensive security portfolio includes leading endpoint protection and a number of specialized security solutions and services to fight sophisticated and evolving digital threats. Over 400 million users are protected by Kaspersky technologies and we help 250,000 corporate clients protect what matters most to them. Learn more at

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  1. Shameera Vahed

    Thanks for this very informative article

    • Lynne Huysamen

      These statistics are very scary – it just goes to show that we need to pay closer attention to what our kids are watching doesn’t it?

  2. Beatrice Moos Du Plessis

    I do worry what my child watches on tv or other digital when im not around. Not everyone keeps the same eye on her like me. Thats is why i talk to her alot about good and bad things so she can try to identify differences

  3. Beatrice Moos Du Plessis

    I try to stick to educational cartoons and she is very much in the whole princess phase she enjoys movies about that

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