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Kaspersky Emphasises The Need For A Zero Trust Mindset From Consumers

Zero trust has become a familiar approach in enterprise security. But how can consumers benefit from its principles when perimeter defences such as anti-virus and firewall solutions have long been favoured? With Kaspersky research showing that South Africa, Kenya and Nigeria have seen 28 million malware based attacks alone in 2020, emphasising a growing cyberthreat landscape, the answer comes down to one simple statement – trust no one!

Although this might come across as cynical, the reality is that in the digital world, no person can consider themselves safe from cyberattacks, scams, malware, and other nefarious actions. Of course, this is not to say that traditional solutions should be ignored. Instead, it is about consumers changing their perspective in how they engage in online activities.

A consumer must always assume that a malicious user is on the other side of any piece of digital communication – whether that is on email, an instant messaging platform like WhatsApp, social networks like Facebook, or even a phone call.

Advertising, promotions, and other marketing activities have become part and parcel of online experiences. However, it is in the familiarity of these tactics that hackers can find ways to exploit and compromise a consumer’s device or even gain valuable personal information to perpetrate identity theft and carry our cybercriminal activities.

To combat this, many local banks, financial institutions, and even online stores have started embracing multi-factor authentication as part of their zero trust strategies. Essentially, this is where a consumer receives a one-time password (OTP) to confirm they are logging in to their banking accounts or making an online purchase. The benefit of this is that it combines something the person knows (for example, a password) with that of access to a physical device (a cellphone to receive the OTP).

The COVID-19 pandemic has further exacerbated the risk of online scams and cyberattacks targeting consumers today. Many of the recent malware attempts Kaspersky has seen prey on people’s goodwill by eliciting donations to charities or other institutions looking to provide food or healthcare to those impacted by the virus. And with many people losing their jobs, the ‘get rich quick’ schemes have also grown significantly in recent months. Simply put, if something sounds too good to be true, then chances are it is, and the request should be deleted or ignored.

Says Lehan van den Heever, Enterprise Cyber Security Advisor at Kaspersky in Africa; “A zero trust mindset and practiced strategy helps consumers to overcome many of the limitations of perimeter-based solutions. By trusting no one, a consumer is empowered with control over their online presence. Combining this with adequate cybersecurity solutions, people are more aware of the risks out there and less inclined to fall prey to them.”

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About Kaspersky

Kaspersky is a global cybersecurity company founded in 1997. Kaspersky’s deep threat intelligence and security expertise is constantly transforming into innovative security solutions and services to protect businesses, critical infrastructure, governments and consumers around the globe. The company’s comprehensive security portfolio includes leading endpoint protection and a number of specialized security solutions and services to fight sophisticated and evolving digital threats. Over 400 million users are protected by Kaspersky technologies and we help 250,000 corporate clients protect what matters most to them. Learn more at

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