Uncover the magic of play with Australia’s number one children’s programme Bluey, landing on CBeebies on Monday 3rd May.
Produced by multi Emmy® award-winning Ludo Studio for ABC Kids Australia and co-commissioned by ABC Children’s and BBC Studios, Bluey is a multi-award-winning series that follows a six year-old Blue Heeler dog, who loves to play and turns everyday family life into extraordinary adventures.
Bluey will premiere in South Africa every Monday to Friday from Monday 3rd May at 5:25pm on CBeebies (DStv 306).
Aimed at pre-school children and their parents, the series champions the importance of unstructured play for enhancing children’s creativity and helping to develop their mental, physical and emotional resilience. In addition, Bluey celebrates the joyful simplicity found in family life, role play, and imagination.
Widely acclaimed for its refreshing take on parenthood, Dad Bandit is a laid-back but resourceful father, juggling childcare and working from home; while Mum Chilli is portrayed as a full-time working mum who has just gone back to office. Both parents share caretaking duties whilst juggling the demands of their careers, depicting the reality of a modern, everyday family life.
Henrietta Hurford-Jones, Executive Producer for Bluey and Director of Children’s Content Partnerships at BBC Studios says: “Bluey has been an absolute phenomenon winning over the hearts of children and parents around the world. I’m thrilled that CBeebies will be bringing the relatable, warm-hearted play of the Blue Heeler family to audiences in South Africa.”
Jointly commissioned by BBC Studios & ABC, in its home market of Australia, Bluey is the #1 show on ABC’s iView generating over 480 million plays across Series 1 and 2 since its launch in 20181. Distributed by BBC Studios outside of Australia, Bluey is fast becoming a global hit. In the U.S., Bluey reached 16 million total views across Disney Channel and Disney Junior in Q4 2019. It also recently made its free-to-air debut in the UK on CBeebies, and launched on France TV in France.
As well as winning audiences worldwide, Bluey has scooped up multiple awards, such as the International Emmy ® Kids Award in the prestigious Preschool Category in 2020, and its second AACTA Awards for Best Children’s Program that same year. The accolades continue in 2021, with Bluey winning four Kidscreen Awards in February.