Social media experts are people who know the ins and outs of every type of social media. You may think that you know exactly how to navigate the waters of Facebook or Instagram to publicize your business, but your efforts are most likely falling short. You need a social media expert like Shane Perry Marketing. Here’s why.
1) Social media business pages are quite different than personal ones.
The options for social media business pages are different, but that’s just the beginning. Your business page has to adhere to a number of rules, lest it end up suspended for content violations. Also, business pages have a larger, extended reach that’s designed to lead in customers. It takes a specialist to keep everything properly in line and on brand.
2) Social media accounts take time to manage
Social media is time-consuming. Business owners find themselves taking time away from their businesses in order to respond to queries and make posts on time. Even with the tools that send out your social media updates according to a pre-arranged schedule take up time. A social media expert know the correct hashtag to use and can even connect you with the right influencers. They will also respond to questions on social media for you.
3) You won’t spread yourself too thin
This goes hand in hand with number 2. It’s easy to spread yourself too thin when you’re running a business. You need to learn how to manage your time, as well as when it’s time to hire an expert. You can’t do everything yourself and still expect to have a good work/life balance.
4) A social media manager is cost-effective
Yes, sometimes you need to spend money to make money. When it comes to social media, this is very true. The salary for your social media manager will be worth it when that employee brings in more business through your Facebook, Instagram, and Twitter accounts. Your ad revenue will begin to bring in actual results, which will be pay for themselves in the form of new and repeat sales.
5) A new strategy is usually best
Odds are, your social media accounts are stale. You are probably sending out the same types of information over and over again. This won’t get you any new followers or customers. It’s hard to see things from a new point of view when you’re the only one doing to planning and posting. A new employee can help you develop new content strategies. You’re entire feed will be refreshed.
6) Your content manager will give you metrics
In marketing, metrics matter. How many people are clicking on your links? Which posts brought in the most views and new followers? If you’re doing all of this on your own, then you probably don’t have the time to go over these metrics. Your new social media manager will. You’ll know exactly which posts were hits and which ones fell flat. Your strategies will be much more effective with Shane Perry Marketing.
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Also published on Medium.