Mattel Announces The First-Ever Barbie Doll Specifically Designed for Preschool-Aged Children – Plus Giveaway

Toy manufacturing giant, Mattel, has announced the launch of its latest creation: My First Barbie. Since 1959, Barbie has been inspiring children with toys that encourage imagination, expression and discovery through play and this year’s line is no exception. This year, Barbie is introducing a brand-new innovation in the dolls category that will change how preschool aged children play and interact with Barbie as a character. My First Barbie, the first-ever Barbie doll specifically designed for preschool-aged children.

The My First Barbie doll features the same look and feel that Barbie fans know and love but is updated with large accessories, easy-to-dress Velcro fashions and a larger, soft doll body made for smaller hands and growing imaginations. The My First Barbie line includes easy-to-play accessories such as fashion packs, pets, bedroom playset and a teatime playset, all made for younger fans to expand storytelling themes young kids love.

The doll that boasts an array of unique features which make it perfect for little hands. My First Barbie doll is larger than a standard Barbie doll, standing at 34,29 CM compared to the standard 29,21 CM. From its soft and huggable body to its large, easy-to-style hair, My First Barbie is built for the perfect playtime experience.

Mattel recognises that young children need toys that are easy to handle and safe for them. That’s why My First Barbie is made with non-toxic materials that have been tested and approved for children aged three years and above. This means that parents can rest assured that their child is safe while they play with My First Barbie. But My First Barbie is not only safe for children to play with, but it also offers many unique benefits.

For starters, My First Barbie promotes imaginative play and creativity. Children can create their own storylines and scenarios, and the doll’s versatile hair allows them to try out different hairstyles. This helps develop fine motor skills and hand-eye coordination.

My First Barbie’s colourful outfit also provides visual stimulation and encourages children to explore different colours and patterns. My First Barbie’s smaller size is perfect for little hands and makes it easy for children to carry her around wherever they go.

The Mattel Global Consumer Insights team conducted an exploration on what parents look for in a doll for their preschool-aged children. The research showed that while many parents want to buy Barbie dolls for their preschool-aged daughters, some feel like their daughters aren’t old enough to play with the standard sized Barbie doll given their currently dexterity.

Preschool-aged kids want to brush hair, change outfits, and tell stories but may require help from an adult with the traditional Barbie scale.

In fact, nearly 60% of parents who had not yet purchased Barbie dolls for their 3-year-old daughters cited concerns with dexterity.* Based on description alone of the My First Barbie doll, 94% of parents were interested in purchasing the doll for their daughter.*

Parents also indicated that they are likely to choose a toy for their daughter based on a favorite character, and this ‘favorite’ status is often driven by content exposure. This finding led to the creation of My First Barbie YouTube content, the first Barbie animated special designed for preschoolers. Inviting younger kids to ‘meet’ Barbie and be introduced to her inspiring world.

In addition to its unique features, My First Barbie also has an affordable price point, making it a great option for parents who want to introduce their child to the wonderful world of Barbie without breaking the bank. This new doll is sure to bring joy and delight to any child’s playtime, while also providing a safe and educational experience. You will see the smile on your child’s face grow as they begin their journey into imaginative play!

Win My First Barbie

Enter your details into the form below to enter this competition.

This competition is open for residents of South Africa and Terms and Conditions apply.

The winner will be announced on our competitions page - this competition is open from:

24 May to 25 June 2023

This Competition Is Closed For Entries

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