Children’s preferences have changed over the years to more digital play, rather than outdoor and interactive games – where no toys were required (hide and seek, hopscotch and riding a bike). Despite this, toys such as building blocks, dolls and Disney remain popular options with today’s children. This is according to the findings of a consumer survey carried out by Game earlier in the year.
Game’s Top Toys For The Festive Season
Today digital devices are more popular than ever and most children are either playing with them or own them versus years ago when kids used to spend most of their time outside. Further, the past 18 months children and their parents have been mostly stuck inside, with little to no outside play. This has not been ideal as spending time outside, taking part in creative play and especially off of digital devices are all very important for childhood development and to reach those development milestones.
Game wants to help parents create opportunities for their kids to enjoy imaginative and outside play and made sure that this year’s top toys available in store are inspired by instilling more creativity within play as well as ignite a passion for playing outside.
“We’ve done the planning to make sure we have the toys that every child will want this festive season. This includes all-in-one blasters, petshop surprise, sparkle girlz, playsets and more. With ample options to explore creativity and more time outdoors, parents and children can look forward to a happy festive season of play” says Katherine Madley, Vice President of Marketing, Game.
The Top Toys Available From Game This Year Includes:
81CM WISPY WALKER for only R249 – This walker doll is sure to keep your little ones entertained for hours. Perfect for playing dress up and for doing her hair, this doll is the ultimate imaginative play companion.
REGENERATOR for R499 – Take outside play to the next level with this all-in-one blaster, where with its multiple attachments, can enable you to create over 1, 000 unique blaster combination.
TURBO COMBO for R499 and is exclusive to Game. The ultimate X-Shot combo pack has arrived and allows for ample hours of imaginative play outside. Up your game with the Turbo Fire (Fires darts up to 66 ft / 20 m 20-Darts Capacity Rotating Barrel Dart-Range Award Winner), the Fury 4 (Fire darts up to 66 ft / 20 m 4-Darts Capacity Rotating Barrel) and Micro (Shoots Up to 66 ft/ 18 m Dart Storage on top).
GORILLA PLAYSET for R799 – Battle it out against the monstrous attacking Gorilla, the biggest set Metal Machines has ever seen. This set includes a massive gorilla that when you drive over the arm watch out as it may grab you and bring your car to the ground.
POPPY BOOTY SHAKIN PUG for R499 – Poppy’s contagious energy and hilarious head twirling and booty shakin’ will have the whole family up dancing and laughing for hours.
PETSHOP SURPRISE for R300– Adopt, cuddle and interact. With the electronic interactive features, your child can experience the joy of a new pet – encouraging friendship, excitement, and the importance of celebrating others. With the speak and repeat function they can really bring their pet to life.
CAMPER VAN for R799 and exclusive to Game – We’re all going on a camping holiday. Delight your little one with the amazing Sparkle Girlz Camper Van. It’s a must-have addition to their collection and is sure to provide hours of creative play and fun. The Sparkle Girlz will love cruising around town or heading to the coast, but it’s up to you where they’ll head to next.
EXCEL CRUSHER for R499- You can annihilate your opponents with the single-shot function from up to 90ft/27m away. You can blast up to 4-darts per second during Slam-Fire mode & see your auto-rotating barrel release these award-winning X-Shot darts. Hours of play will be the order of the day.
1:14 JEEP for R549- Take your driving skills outside and off-road. The Jeep Rubicon is a must-have for any car lover.
SUPERMARKET PLAYSET (cash register, trolley & food set) for R550 – There’s more than a month’s shopping in the Supermarket Playset. Load up the cart with the pretend food and make your way to the checkout. A must have for any little shopper to have lots of role-play fun.
“And don’t forget about Game’s Price Beat Promise. If you’ve purchased any item from Game and within 21 days find the identical product at a competitor for less, bring us the competitor leaflet valid at time of price-beat request and we will refund you 10% on the difference, making sure that you pay the lowest price on toys this festive season”, concludes Madley.
What Is Game’s Price Beat Promise And How Does It Work?
Game launched its Price Beat Promise in 1970, as part of its commitment to offering its customers unbeatable prices on every item over the last 51 years. If you’re shopping for something specific and find it cheaper elsewhere, let us know by bringing the leaflet showing the cheaper price into one of our 118 stores across the country, and we will beat that price by 10% on the difference.
If you’ve purchased any item from Game and within 21 days find the identical product at a competitor for less, bring us the competitor leaflet valid at time of price-beat request and we will refund you 10% on the difference.
As of May 2021, the Price Beat Promise is also redeemable as an after-sales service for purchases made online. Customers who have purchased items online within the last 21 days can email a screenshot or link to the cheaper item to firstname.lastname@example.org, along with their order number. They will then be eligible for a refund of the difference between prices, plus 10% on the difference.
About Game Stores
Game is a trusted brand with a 51-year heritage of delivering the best value on quality merchandise for African consumers, through its 118 stores in South Africa and 28 throughout the rest of Africa. Since its inception in 1970, Game has been focused on providing its customers with unbeatable prices, which is reinforced through the Game Price Beat Promise. Game continues to leverage Walmart and Massmart’s strong supplier relationships to secure the best deals for its customers.
Recent accomplishments (2019/2020/2021):
- Voted SA’s top retailer in 6 of 8 categories in ROOTS 2019 consumer survey
- Most Google-searched retailer during Black Friday 2020 and 2019
- Winner of Best Appliance Store in the Star Reader’s Choice Awards, the Daily Sun reader’s Choice Awards, and the Sunday Times and Sowetan 2019 Shopper Survey
- Runner up for Coolest Toy Store in the Sunday Times Next Gen Awards 2021
- Independent 2021 study finds that Game is South Africa’s cheapest stationery retailer
- Voted Best Appliance Store in the 2020 ‘The Star’ Readers Choice Awards
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